DataSentics

Automate the way you learn insights from the data. Move from failing rule-driven segmentations to AI-driven ones. That is why AI/Machine Learning techniques are essential for achieving a personalized communication based on Customer 360 behavioral data from both digital & offline worlds.

AI-driven personalization for Banking & Insurance

Clients & Prospects

Online & Offline Data

DataSentics - Betterfy AI / ML DataSentics - Betterfy
DataSentics
DataSentics

Our Unique Approach

DataSentics
Yes, you are able to build everything on your own, but is it a smart thing to do? Is it a core business for you? For us, it is. We are building products and frameworks with years of experience across multiple companies. We are happy to accelerate you and help you build up your internal team while delivering results in weeks.
DataSentics
Typical DMPs are dead with the 3rd party cookie phase out due to privacy regulations. CDPs are not suitable because you already have a lot of data tooling in your company. We are tailoring solutions on top of your cloud/data platform to complement your tools, not to create redundancies and disrupt governance processes.
DataSentics
(ads, web, apps, social, cards, money transfers, etc.) Years of experience working in a multi identity environment. User ID, google IDs, client IDs, -> graph IDs are our bread and butter. How to derive interests, affinities, lifestyle, and many other customer traits from behavioral data is our passion.
DataSentics
Tool, where marketing people create an audience by clicking and not SQL coding, is not a solution. To drive the culture change, start with insights, not rules and assumptions. You need to help marketers understand the data science approach (learning from data) and data analysts to understand the business people and their needs and issues.
DataSentics
Every company has invested a lot into cool marketing tools, but your data power them. We other see trash in trash out situation. You can buy tools that can send email in a better way, but the data is what triggers it and makes it relevant. Have you invested more into segmentation logic and insights than in your SFMC license?

How It Works

DataSentics
DataSentics
DataSentics

Persona 360

Anyone can be a data scientist. Anyone in a company can benefit from thousands of hours invested into segmentation and attributes. In real-time, you can see what is different for customers that are...

AI / ML DataSentics
Customer Behavior
  • Digital data
  • Card transactions
  • Call recordings
  • Chat, NPS, …

CRM Data, Education, Guides, Hints,..

AI / ML DataSentics

AI-Driven Personalization

Interests, Affinities, Triggers, Segments, Next best message, Content, Action, ...

AI-Products as a Service Team as a Service
Enriching your existing DataSentics

Audiences & targeting

In the end you get DataSentics

360 Client View Insights

The end result is your internal personalization competence, where crazy tech guys work hand in hand with modern marketeers.

DataSentics

What Clients Say

Testimonials

DataSentics

DataSentics is our partner on our Cloud journey. Thanks to their unique skill-set and professional approach, we see our cooperation as very beneficial.

Jakub Masek | MONETA Money Bank, a.s.
DataSentics
DataSentics
DataSentics
DataSentics
DataSentics
DataSentics
DataSentics
DataSentics
DataSentics
DataSentics

Meet the team

We are a team of 100+ machine learning and cloud data engineering professionals based in Prague. We generate profits and savings with the power of data analytics, machine learning & cloud technologies. To our clients, we offer our tailored products & custom agile solutions with consulting.

Meet the Team

Need to Know More?

Ask us anything

Key contacts

David Vopelka - DataSentics

David Vopelka

Big Data personalisation expert & DataSentics PX lead

Bob Hroch - DataSentics

Bob Hroch

Business Development